Year
2025
My Role
Graphic designer
Responsibility
Brochure design
Overview
This project involves crafting a brand brochure for Hong Kong boutique chocolate brand Cacaolab that balances scientific depth with emotional aesthetics. Centered on the concept "Beyond Chocolate," the design utilizes rigorous grid layouts to visualize the scientific transformation of cacao from raw fruit to precise processing. The color strategy employs deep charcoal tones to accentuate the natural hues of the ingredients, while modular diagrams present professional flavor profiles, effectively softening technical science into an artistic carrier of knowledge. Through the tactile quality of the physical brochure and a clear information hierarchy, the design invites users to experience the brand's ultimate pursuit of quality and Hong Kong's unique craftsmanship culture with every turn of the page.

