Year
2022
Overview
Coffee HABU is a dessert and light meal café that creates a warm, easygoing atmosphere meant to satisfy both appetite and emotion. The name carries a clean rhythm that reflects the brand’s core idea—deliciousness made simple, comfort made daily.
At the heart of the identity lies the custom logotype. Rounded, full-bodied letterforms evoke a sense of fullness and friendliness, echoing the café's offerings. The form blends handwritten softness with geometric balance, creating a distinct yet approachable tone. Designed for versatile applications—from signage to cups and cards—the logotype becomes the primary visual thread tying the brand together.
Rather than relying on decorative elements, Coffee HABU allows its typography to take the lead—leaving a gentle, lasting impression in everyday life.
