Year
2025
My Role
UI/UX Designer
Responsibility
Website design
Design Concept
The core objective of this project was to integrate the Orange Group’s scattered brand resources into a single "Orange Life" portal. The design utilizes a modular architecture to maintain brand consistency while allowing sub-brands to remain flexible. By optimizing navigation and cross-brand user journeys, we eliminated digital fragmentation, creating an intuitive, one-stop lifestyle experience for users.
Navigation Experience
To achieve efficient multi-brand navigation, we designed an intuitive Mega Menu that allows users to quickly browse through all brand introductions and navigate to specific brand pages in a single click. By visualizing complex brand information, we significantly shortened the discovery path. Additionally, a persistent booking button on the right ensures that users can initiate reservations at any moment from any page, seamlessly linking digital exploration to physical consumption.
Content Integration & IA
To maximize search efficiency, we established a structured information system within each brand sub-page, allowing users to quickly access menus and comprehensive location guides. The design modularizes complex service offerings such as dining and SPA treatments, pairing high-quality craftsmanship photography with clear pricing tables to create an intuitive browsing experience. Simultaneously, store details are organized into intuitive modules that clearly list operating hours, branch navigation, and transportation guides, ensuring a seamless and accessible journey from online brand discovery to offline physical visits.
