WEBA Illustration

As part of the WEBA design team, I led the development of a cohesive illustration system and created all the illustrations used across product and marketing channels — including onboarding, empty states, maintenance screens, how-to visuals, and social content.

The visual language was built around WEBA’s brand values: intuitive, friendly, and reliable. With simplified geometric forms, soft color palettes, and consistent line weight, the illustrations support emotional engagement and make complex moments feel approachable and guided.

I defined key principles such as character proportions, layout logic, and application rules, allowing the system to scale flexibly across contexts while maintaining visual consistency and brand recognition.