Year
2022
Overview
Barn No.2 embraces the philosophy of “Rediscovering Flavors Through Simplicity,” redefining traditional perceptions of yakiniku by emphasizing a deeper appreciation of the ingredients’ natural taste.
The logotype was designed with a Japanese calligraphy-inspired aesthetic. Various brush strokes and character styles were hand-drawn on iPad, then refined and composed to form the final logotype. The character “Er” in “Liang Er” is intentionally styled to resemble the number 2, paired with the words “Yakiniku” rendered in a seal-like design to enhance visual identity and memorability.
