Vitali Lychee Soda

This packaging design focuses on expressing modernity and flavor identity while staying true to VITALI’s classic brand elements. The brown transparent bottle—iconic to the brand—is paired with a clear label, allowing the beverage’s bubbles to shine through and visually evoking the sensation of lychee fruit being dropped into soda.

The red VITALI logotype is enlarged and vertically oriented to serve as the primary visual anchor, significantly improving shelf recognition. The brand’s traditional plum blossom motif is preserved in a more minimal and refined way to maintain legacy while refreshing the visual appeal.

The design explores how to innovate within a defined brand framework, creating a fresh and vibrant identity for the new flavor while maintaining consistency with the parent brand. It’s a delicate balance of heritage and renewal, and a visual expression of brand evolution.