Year
2015
Overview
In the Chinese New Year without Borders poster design, English letters are arranged to form the image of a ram for the Year of the Ram (2015). Letters transform into the ram's horns, face, and body, creating a visual vocabulary where Eastern and Western cultures merge.
The orange and yellow backgrounds convey the festive atmosphere of Lunar New Year. Through this cross-cultural design approach, we aim to transcend geographical and linguistic boundaries, inviting global participation in celebrating Chinese Lunar New Year and conveying the concept of culture without borders, celebrating together.
