Brand Identity

Brand Identity

Drunkard Oiler

From Everyday Jokes to Brand Symbols

Year

2021

My Role

Graphic Designer

Responsibility

Logo design, Logo motion design

Overview

“Drunkard Oiler” is a Line group I created with my college friends for our trips. The logo design is based on merging the Chinese characters “酒” (alcohol) and “油” (oil), creating a unique and recognizable visual form. To enhance familiarity and playfulness, I adopted mahjong-inspired green as the primary color, a favorite among the group members.