UI/UX

Jiazhi fish essence

Jiazhi fish essence

Nature's vitality, elegantly bottled

Year

2021

Overview

This nutritional supplement, crafted from naturally cultivated milkfish, offers physiological regulation, metabolism enhancement, and increased vitality for consumers of all ages.

While conventional supplements in the market often showcase literal imagery of ingredients, this design takes a different approach to appeal to the discerning target audience—affluent consumers over 30 and those seeking quality gifts for elders. The visual representation breaks away from market norms through abstract expression, featuring gradient waves and stylized fish silhouettes that convey flowing energy and the vibrant movement of milkfish. The color palette strategically employs striking blues and whites against the warm amber bottle, creating a sophisticated contrast that emphasizes quality and natural essence.